How Real-Time Analytics Boost Ad PerformanceReal-time analytics is a process of gathering and analyzing data to draw out actionable understandings. This sort of evaluation is frequently used by groups throughout a wide variety of industries.
Understanding Customer Journey Analytics in Performance MarketingPerformance marketing involves using data-driven tactics to promote products or services in a variety of ways. The ultimate goals are to drive conversions, customer satisfaction, and loyalty.It’s important to identify your success metrics up front. Whether you want to understand how